Christiaan Unlandt 125 Interested Leads in 3 Weeks From a Content Offer and Reverse Lead Magnet

125 interested leads in 3 weeks

Christiaan Unlandt sells AI content systems to coaches, authors and speakers. Three weeks after we launched his cold email, the account showed a 6.42% reply rate (475 replies) and 125 interested leads.

Not typical, even for us. We treat the first month as a testing phase and expect results to climb after it. Christiaan was already above what we expect from a first month.

The first day brought 8 interested leads. The second brought 13. Within two or three days he was 20 leads behind on replies and still building out the lead magnets.

"I'm this close to telling you guys to stop."

Before us, he tried it himself

Before he hired us, Christiaan sold AI services to local businesses. He ran two short cold email campaigns of his own to local business owners, did some LinkedIn prospecting and a little cold calling.

His own two campaigns got him one half-interested reply. In his words, "It didn't go well at all."

"We were struggling with the lead lists. The offer wasn't quite right." He had spent eight or nine months with a product he believed in and nobody buying it.

The first change was the offer

He hired us to build his cold email, and the offer was where he needed the most help. He had wanted to take the business in a completely different direction. Our team suggested content for coaches, authors and speakers instead, because in the AI space that was what was selling.

"That was not at all what we were thinking. So we kind of had to completely switch gears."

He didn't like it at first. "I don't like change," he said, and the whole business was changing. He made the switch anyway. Now he's starting to enjoy parts of it.

The second was a reverse lead magnet

His opening email offers to do some of the work first, for free.

When a prospect says yes, Christiaan picks one of their own videos and turns it into sample posts, with mock-ups of their posts. They see their own content working before they buy anything.

The replies felt different from his earlier campaigns too. "Even a lot of the people that are saying no... are... thanking me for thinking about them."

What it changed for him

"I have this amazing product, and nobody wants to buy it. And now I have so many people that are raising their hand and that are interested that I don't have enough time to serve them all."

He expected tens of leads by the end of month one if he was lucky. He was well over 100 inside three weeks, and he'd much rather have this problem than crickets.

The email that did it

This is the first email in the sequence, word for word. Only the prospect's details are swapped for placeholders. It never asks for a call.

{first name}, quick idea for you

To {first name}

Hello {first name},

The insights you share about {their topic} are genuinely useful, and that expertise deserves to reach more people than it does now. Had an idea for you.

I build AI systems that take your existing videos and content and turn them into blog posts, social posts, newsletters, and shorts. All of it scheduled and posted without you touching it.

I can take what you already have online and put together a few sample posts.

Should I send those over?

Its campaign, on its own, reached a 6.1% unique reply rate and 77 interested leads.

"If you want to go all in, if you want to scale fast, I definitely would recommend... investing in a system like this. You guys know what you're doing."

Want a machine like this built for you?

We build it for you, from the offer to the first replies. Apply at leadgenjay.com/machine.

Want to learn to build it yourself first? Join Lead Gen Insiders.