FunSculpting 45 Interested Practices in 12 Days

The Challenge: Selling Equipment to Physicians With No Proof

FunSculpting is an FDA 510(k) cleared body contouring platform that medical practices add as an in-office, self-pay service line. Its provider outreach is led by Dr. Roy Heywood, a retired gastrointestinal surgeon.

The targets were independent bariatric surgeons, physicians running GLP-1 weight loss programs and med spa owners across the US. A new service line is a capital equipment decision, and physicians are some of the hardest people to reach cold.

Dr. Roy ruled out every revenue figure, patient outcome claim and testimonial, so the emails had no proof to use. The plan also changed late. The campaign was first built around a different device whose launch slipped, and it switched to FunSculpting two weeks before the first send.

The Strategy: One Doctor, One Small Ask

The campaign never pitched the device. Every first email came from Dr. Roy, written as one doctor to another, and asked a single question: "Mind if I send you the one-page provider overview?"

The team split the work into three campaigns, one per audience, each with its own opening question. Bariatric surgeons were asked whether GLP-1 drugs were taking cases off their schedule. Physicians with GLP-1 programs were asked about the stubborn areas their patients still have after the weight loss. Med spa owners were asked about adding an option beyond their noninvasive treatments, with the right medical oversight.

Each first email ran in two versions. Every email opened with "Hi Dr. Smith, I'm Dr. Roy." No first email asked for a meeting or named a price.

Building the Lists From Proof

Lead Gen Jay merged more than 350,000 clinician and clinic records from public prescriber data, specialty boards, patient directories and state registries.

The team kept only independent practices whose own website showed a bariatric program or a GLP-1 weight loss program. Hospitals and health systems were cut. Each inbox went into one campaign only, so no practice heard the offer twice.

The Results: 45 Interested Practices in 12 Days

Full-volume sending ran from Oct 15 to Oct 27, 2026. Across the three campaigns, 9,579 emails reached 7,605 people.

• Replies: 94, not counting auto-replies
• Interested in the provider overview: 45, which is 47.87% of replies and about 1 in 169 of everyone contacted
• Bariatric surgeons: about 1 in 54 interested
• GLP-1 physicians: about 1 in 91 interested
• Med spa owners: about 1 in 233 interested, across the much larger list
• Unsubscribe rate: 0.09%

The first yes came on launch day. Of the 45 interested replies, 37 arrived in the first 7 days, and nearly all came from the very first email.

Most replies ran a few words: sure, yes please send it, please forward the information. One GLP-1 physician answered with his cell number and asked for a quick call. A board-certified obesity medicine physician asked to see the equipment, training and regulatory details before deciding.

What Comes Next

Each interested practice asked to see what adding FunSculpting involves. That opens a conversation between Dr. Roy and a practice owner about a six-figure equipment decision.

Dr. Roy plans to apply the model across the rest of his network, from medical device companies to dental technology startups and founders coming out of research labs.