Our response to Johnny Perloiro's review
In October 2026 Johnny Perloiro left Lead Gen Jay a one-star review on Trustpilot titled "Paid $9,400 for a custom lead generation buildout. Very Little Effort and No Results." He's entitled to his experience. His numbers match ours, and they don't describe a campaign with no results. Here they are, from his own sending account and our agreement with him.
What he bought
On September 18, 2025, Johnny signed our client agreement and paid $9,400 for a custom cold email buildout for a life insurance lead generation offer: strategy, sending infrastructure, lead lists, copy and campaigns, with a reply-rate guarantee in Section 3.
The life insurance offer wasn't the first one he brought us. When he first applied in August 2025, his offer was finding jobs for plumbers through Google's local service ads, and he wrote that it was open to change. By mid-September he had come back with the life insurance offer, and that's the one we built the system around.
"No results"
From December 2025, when his campaigns moved to our current sending platform, through mid-September 2026:
- 56,747 emails sent
- 23,614 people contacted
- 269 replies, counted once per person and including auto-replies, a 1.14% reply rate
- The guarantee in the agreement: 0.4%
That's close to three times the standard he signed up for. Johnny's position is that only replies written by a person should count. That's 72 people. The agreement's standard is a reply rate and doesn't separate the two. Anything sent before December isn't included.
He says the campaigns didn't produce a paying customer. We can't see his sales, so we take him at his word on that. Answering interested leads was his side of the agreement, which brings us to them.
His leads
Three leads wrote back asking for more information or offering a call. One answered his email "Yes." He answered all three himself, from his campaign inbox, days or months later.
| Lead wrote in | Johnny's first reply |
|---|---|
| December 18, 2025 | 106 hours later |
| December 18, 2025 | 104 hours later |
| January 28, 2026 (the "Yes") | 130 days later |
Johnny says Jonathan, his account manager, promised to flag interested replies to him in the team chat, and that this didn't happen. We haven't been able to retrieve those chat messages, so we can't confirm it or rule it out. The replies were in his inbox either way.
"Very little effort"
Over the twelve months the team:
- placed six lead list orders, four in October 2025 and two in April 2026
- delivered the first drafts of his email sequences on September 29, 2025, eleven days after he signed
- moved his campaigns to a new sending platform in December 2025 at no cost to him for its first three months
- ran nine campaigns on that platform, including two new ones launched in April 2026
His campaigns cleared the 0.4% standard in their first month on the new platform: 1.26% in December 2025. Section 1 of the agreement says full support runs up to three months after delivery or until that standard is met, whichever comes first. The team kept ordering lists and building campaigns for him through April 2026 anyway.
The first three months were slower than they should have been, and he told us so: he rated us 1 out of 5 on October 27 and again on December 15, 2025. Both were fair at the time.
The offer seems to have been abandoned
The web page the life insurance offer ran on, purefunnel.com/life-insurance-leads, now returns a 404. The Wayback Machine has three copies of it, from October 5, 2025 to April 11, 2026, and none after that as of October 18, 2026. A second page for the same pay-per-lead offer, purefunnel.com/leads, also returns a 404. The plumber jobs site he first applied with didn't load on October 18 either. From the outside, both offers seem to have been abandoned.
Whatever happened to the offers, it doesn't change the refund question under our agreement. That question is whether the campaigns met the 0.4% standard, and from December through mid-September his reply rate was 1.14%.
The refund
On September 17, 2026, Johnny asked for the full $9,400 back. Section 3 says a refund is paid only if the company approves it. Under Section 2, domain and software fees are billed separately and aren't covered by the refund guarantee. I reviewed the request twice with the team and declined it.
Where it stands
Johnny has asked for mediation under Section 9 of our agreement.
If you're weighing a buildout with us and want to know exactly what it guarantees and what it asks of you, ask me before you buy.
Jay Feldman