When someone searches "Matthew Parry" or "Sterling Capital Search," we want them to find the complete, documented story behind the 1-star review Matthew Parry of Sterling Capital Search left for Lead Gen Jay — not just the handful of words he posted, but every receipt, timestamp, and email behind them.
We promised a full public accounting in our reply to that review. This is it. Every claim below is backed by a screenshot or a recorded video walkthrough.
What Matthew Parry of Sterling Capital Search Actually Bought
On February 12, 2026, Matthew Parry — Managing Partner of Sterling Capital Search, an executive-search firm based in Manchester, UK — purchased our $97 Cold Email Setup offer. He added the paid "Setup Instantly for me" implementation and AI-generated copywriting for A/B testing. He ordered 5 mailboxes.
This matters for one reason: the $97 Cold Email Setup offer is exactly that — a setup offer. It builds and configures your cold email infrastructure. It is not, and has never been, a guaranteed-results program. (We have a separate offer for that — more on that below.)
What We Delivered
We built and delivered the entire system. Sterling Capital Search's cold email infrastructure was stood up in Instantly, domains were configured, mailboxes connected, and a full set of AI-written A/B copy variations was produced for their executive-search audience.
Here is the full recorded walkthrough of the completed build, exactly as it was handed over:
The system was complete and functional. Nothing was left half-built.
The Refund He Requested — On the Copy He Later Complained About
Here is the part that matters most. Matthew Parry didn't like the AI copywriting, so he requested a refund for it. On February 12, 2026 he signed a refund request form and stated his reason in his own words: "I didnt want this service." The product being refunded? "cold email reply writing" — the copywriting.
We refunded the $47 in full, no argument.
Now read his 1-star review again with that in mind:
"good setup but paid for them to write content and outreach plus AB testing. Not a single response from clients"
He is complaining that the copywriting didn't produce results — copywriting he asked us to refund, told us in writing he "didn't want," and got his money back for. You cannot reject the work, accept the refund, and then blame that same refunded work for your lack of results.
Four Months of Silence, Then One Star
After we completed the setup and processed his refund in February 2026, we heard nothing from Matthew Parry. No questions. No request to revise the copy. No report of a deliverability problem. No attempt to iterate on the campaign.
Then, roughly four months later, the 1-star review appeared.
Cold email is not a slot machine. It works through iteration — testing lists, refining copy, warming inboxes, and adjusting based on replies. A system that is set up correctly still has to be run. By his own account, Matthew never iterated on anything. He expected guaranteed results from a $97 setup offer, and made no further effort to make the system work.
The "Over $700" Claim vs. the Actual Receipt
In his emails, Matthew Parry repeatedly claimed the "whole thing cost over 700 dollars."
It did not. The actual total charged through Whop was $202 — and we refunded $47 of that, leaving a net of roughly $155.
The $97 setup offer is just about the setup. We have a separate offer where results are the goal. Conflating the two — and inflating $155 into "over $700" — is how a fair setup gets reframed as a ripoff.
We Offered a Genuine Fix. He Asked for More Free Stuff.
When the review came in, we didn't hide from it. We reached out directly and offered Matthew Parry three free months of consulting at Consulti.ai so he could try new copy variations and different lead lists and actually get results.
This was not offered in exchange for removing the review. We said so plainly, in writing:
His response to a free three-month offer? He pressed for more — asking whether we would also include free mailboxes and a free Instantly subscription on top.
Where We Stand
We stand fully behind the work we did for Sterling Capital Search. The setup was delivered, documented on video, and was exactly what was ordered. The copywriting he criticizes is the same copywriting he was refunded for at his own request. The "$700" was $155. And "what can I do to make it right" was answered with a request for more free products.
We are publishing this not to attack a customer, but because we promised a transparent, documented account — and because anyone evaluating Lead Gen Jay deserves to see what actually happened, with receipts, rather than a single decontextualized star rating.
If you want cold email where results are the guarantee rather than just the setup, that is a different offer entirely — and it is the right starting point if guaranteed outcomes are what you are after. You can see it at leadgenjay.com/machine.